Latest fashion for the Latin American Market

Paderborn (Germany), 01 December 2009 - The Latin American mobile industry is highly competitive - lower investment and less sunk costs make it easy for new market entrants. This means flexible pricing and lower costs are needed for operators in order to remain competitive. Thus there is a special need for established players in particular to offer valuable NG services. This is the only way to still earn money despite the significant reduction of unit costs for vanilla services.

Demonstrating ROI from the outset
Despite the strong regional growth, Latin American operators still face many of the same challenges faced by operators elsewhere in the world. The overriding goal operators are aiming for is the ability to deliver innovative and intelligent new services and solutions to subscribers. In the future, revenue from data services will no longer be attributed to basic messaging services such as SMS and MMS. The launch of any new service needs to demonstrate ROI almost from the outset.

Faster launch and higher personalization than ever
Next generation mobile data services are the future source of revenue, especially for young users in Latin America looking after the latest fashion for their mobiles. Fighting for new subscribers, NG services need to be launched faster and more personalized than ever. When launching these bandwidth demanding applications, network capacity and profitability are key issues for operators. In order to improve the customer experience significantly, personal notifications and information must give subscribers transparent control over their account in real time. With its real time based products, Orga Systems Brazil meets these particular needs and fulfills the industry demands perfectly. Currently, more than 200 million subscribers served by leading Latin American MNOs rely on Orga Systems’ outstanding expertise in real-time based technology.
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